Sporting Goods

Jenson USA

 Total votes : 5

Funding your bicycle habit. Isn’t that why we all have jobs? Isn’t that where our obsession to cycling gets fed? As you obviously know (otherwise you wouldn’t be reading this!) once you catch the bicycle bug, you can’t get rid of it!

Fabulously, this addiction caught the founder of Jenson USA at a very young age, and he did everything he could to build a business that has grown to the magnificent levels that Jenson, its employees and customers enjoy today.

Operating With Integrity

With over 20,000 items in stock, expert customer service, and a state-of-the-art 74,000 sq ft facility, Jenson USA prides itself on being the best place for cyclists to buy from, vendors to sell to, and employees to work for. In fact, the ultimate focus at Jenson is to create an over-the-top customer experience at every opportunity.

Over time this commitment has helped Jenson USA build enduring and sustainable relationships throughout the industry. This has been accomplished through open dialogue with vendors and customers alike, as Jenson USA employees embrace the importance of both customer advocacy and vendor/brand objectives. Additionally, pride is taken in our policy that all vendors, employees and service providers are paid on time, every time.

Circumstances in the company’s early history drove management to a market-changing revelation - forcing a paradigm shift - targeting a new focus on continued improvement, while fostering a commitment to be the best corporate citizen possible through honest, forthright communication and business practices.

From The Beginning

Mike Cachat (pronounced Ca-shay) got his first job at Supergo Bicycles in Brea, California when he was just thirteen. Building bikes on a make-shift work bench created by stacking bicycle boxes in the back parking lot of the shop. Earning enough cash to buy the latest widget from Shimano or Easton or Onza. Fueling his dream to become a professional mountain bike racer.

As Mike’s racing skills grew, he needed more time to train, and with help of his mentor, started his own bicycle tune-up business. The goal was to provide services to his friends, their friends, and their friends’ friends! Unfortunately, the business did not take, and Cachat had to find another way to make money without sacrificing precious training time.

Through a maze of moxie, determination, and some hard learned lessons, in 1994 Mike invested in a “yellow pages” ad, created a “bike shop” and began purchasing products from distributors and reselling them to his racing and training buddies and people from the local trailhead.

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