Guided is a fast growing brand of consumer products built with our fellow Americans in mind.
We are patriots and capitalists. We believe open markets cause change. With that in mind, we plunge head-first into established, competitive markets with products that cost the same, function the same (or better), provide profit for our channels and are American made.
For us these products are not a niche, they are not a project, they do not make up 5% of our P&L while the core of our business focuses on our traditional bread and butter.These products are the only thing we do. It’s in our DNA. It’s been that way since we were founded.
Have you ever walked down a store aisle, where all the products were different colors of the same thing and were made overseas from plastic? If so, expect to see our products in that aisle soon, kicking tail. If you make products on that shelf now, it’s time to rumble.